JEFF EDELSTEIN  Gaylordsville, CT 06755

EXECUTIVE PROFILE:

      Þ     Senior marketing executive demonstrating excellent management and business development skills. 

Þ     A special projects specialist, with a passion for technology.

Þ     Self-motivated, results oriented, strategic, energetic and a team player accustomed to balancing and managing numerous tasks and demands while engaging cross-functional teams.

EMPLOYMENT:

Sharp Electronics, Mahwah, NJ                                                                  June 03 – Present

Director, Imaging Operations                    

Reporting to the VP of Marketing, involved in all aspects of bringing color, production and A4 products to market.  Direct relationships with product planning, service, training, marketing, sales and over 400 independent dealers nationwide.  Launched first B2C product.  Increased number of Sharp dealers selling our color products. Increased YOY business by 213%, Planned, executed and increased our dealer participation in Managed Print Services activities.

RICOH BUSINESS SYSTEMS, Fairfield, NJ                                                           June 97 – April 03

Director of Marketing                      

RBS Awards: Award of Excellence, 2002

RBS has 9 branch locations servicing the New York, New Jersey and Connecticut metropolitan areas for Ricoh business equipment.  Promoted from Director of Color Marketing to current position in April ’98; now responsible for the development and implementation of all marketing, advertising and sales training to help attain corporate sales objective of $110 million in revenue and specifically to increase ‘total workflow solutions’ and ‘connected sales’. 

·         Transitioned a team of 10 Technical Support Consultants that provided free customer product training to a new fee based model targeting the solutions/software arena. Presently billing in excess of $1.3 million.

·         Created training venues for (9) Digital Network Specialists that support pre-sales complex opportunities resulting with this group now scoring highest in all product based tests.

·         Initiated business partner seminars/open-houses to strengthen relationships between Ricoh, partners and customers.

·         Launched a new company wide contact management database that now has over 65,000 entries and is the data source for many direct mail/email campaigns.

·         Refined 12-day New-Hire training program, making transition from analog box selling to digital solutions and consultative selling.

·         Developed/executed a color sales marketing plan to address both geographic and vertical sales markets resulting in a 151% increase in units sold.

·         Managed a $500,000 advertising budget consisting of print, radio, internet and direct mail.

·         Direct reports include Technical Support Manager, 9 TSC’s and marketing assistant.

CANON BUSINESS SOLUTIONS (formerly MCS), New York, NY                             1985-1997

MCS Awards: Presidents Club winner; 1988, 1989, 1994

            Director, Sales & Marketing, solutions.mcs                             November 1995 –June 97

solutions.mcs, the systems integration division of MCS,  are specialists in the design, installation and support of Novell & NT networks, with an added focus on document imaging and video conferencing.  My business plan provided the foundation for this targeted $3.5 million division. Established infrastructure, sought out business partners, coordinated sales & marketing efforts with 250 sales reps and partnered with systems engineers to bring to market network solutions.

            Digital Imaging Marketing Manager                                 January 1994 – November 1995

With a sales budget of $24 million, primary focus was directed towards technical training and implementation of marketing programs for sales force and educating prospects on new and emerging technologies. Instrumental in launching the Canon multi-functional product series in the NY metropolitan area.

            Copier Marketing Manager                                                              January 1991 – January 1994

Responsibilities included P&L for b&w and color laser copiers.  Brought innovative marketing programs to sales organization and customer base. Instrumental in establishing EFI Fiery relationship with Canon CLC products.

            Manager, Wholesale Division                                            February 1985 – January 1991

Responsible for increasing sales by maintaining and developing new Canon dealers and selling Canon's line from Consumer Products.  Increased annual sales from $1.2 million to $12 million and opened over 200 dealers. 

Direct reports included 4 sales associates and an administrative assistant.

Kids Unlimited                                                                                                                 1982 – 1985

Laurel, Maryland

Owner/ partner

Established a 4,000-sq. ft. children's clothing store with annual sales of $500,000.

Levi Strauss & Co.                                                                                                           1979 – 1982

                                                           Salesmen of the Year award, 1981                                                         

Washington D.C., Maryland, Delaware

Account Executive

Sr. Sales Executive in Youthware Division, for Department and specialty stores.

Various apparel buying positions                                                                                 1972 – 1979

New York, Maryland

Asst buyer / Buyer

China, Glass & Gifts / Men’s / Young Men’s / Boy’s

EDUCATION:

BA, Brooklyn College, Brooklyn NY, 1972

Psychology major, Business minor.

Adobe Acrobat & Introduction to Web tools: -2001

AMA: Marketing Modern Concepts, 1990 / Effective Presentation Skills, 1999

Applied Concepts Sales & Marketing Leadership, 1998

Managed Print Services Workshops – BTA, 2008

Interests: kayaking, camping, hiking, antiquing, farming and maple syrup producing.